For 3PL Partners

Stop losing accounts to audit firms.

Turn your shipping data into the strategic findings that win RFPs, defend renewals, and make you indispensable to every client.

Rich Konowal
"I was your customer for 12 years. I never had the partner I wanted — so I built it."
Rich Konowal · Founder · $200M+ freight managed
Start a Zero-Risk Pilot → See the ROI math
✓ Zero-Risk Pilot ✓ 5-Day Results ✓ No Long-Term Contract
Sample 3PL portfolio · modeled
32x Year 1 return
Managed accounts 50
Investment $75K
Retention saved $1.62M
New logos won $810K
Total Y1 value $2.46M
Plug in your portfolio →
Results shown are illustrative estimates based on industry data and prior engagements. They are not guarantees of specific outcomes for any client. Actual results depend on freight profile, carrier relationships, and implementation decisions.
The Real Threat

Right now, an audit firm is emailing
your top 5 accounts.

They use the same playbook every quarter. They cold-email your shipper's CFO with one promise: a free analysis that will show how much they're overpaying. Most CFOs say yes. Most analyses find something — even if it's small. Because they're applying analytical depth your AEs don't have time for.

When the audit firm finds the leakage first, you look reactive.
When you find it first, you look indispensable.
1
Audit Firm Calls
Your shipper's CFO takes the free scan.
You don't know it happened. The deck is being built around your shipments — without you.
2
Finds $50K–$500K
Even small wins create the question.
"Why didn't our 3PL find this?" Once that question lands in the CFO's head, your renewal is already at risk.
3
You Lose the Account
The QBR conversation you don't want.
"Why didn't you catch this?" There is no good answer. The shipper goes to RFP next quarter.
The Shift

What your QBRs look like — today vs. with MarginLens

What Clients See Today

  • Pricing feels like a black box — no proof of value
  • Every conversation is a status update or issue resolution
  • Competitors show up with lower rates and flashy tech
  • Savings never get quantified or communicated
  • Relationship stays at the procurement level

What Clients See With MarginLens

  • Dollar-quantified savings delivered, every month
  • Client meetings driven by insights and strategy
  • Proactive optimization, not reactive problem-solving
  • Switching cost becomes prohibitively high
  • Relationship moves to VP / C-suite level

The 3PLs that survive commoditization aren't the cheapest —
they're the ones that prove financial impact.

The Math · For 3PLs

Plug in your numbers.
See what MarginLens returns on your portfolio.

Every assumption below is anchored to published industry benchmarks from CustomerGauge, Inbound Logistics, Transportation Insight, Deloitte, and SIB. No marketing math. Pull the levers — see your portfolio's projected return.

Your Portfolio

Managed Accounts50
10200
Avg Freight Spend per Account (annual)$2.5M
$500K$10M
Your Gross Margin %18%
10%30%
Current Annual Churn Rate20%
5%40% (industry avg)
Accounts Diagnosed in Year 130
5capped at accounts

Year 1 Projected Return

32x
Return on Investment
Year 1 MarginLens investment$75,000
Retention revenue saved$1,620,000
New logos won (RFP scans)
Reseller spread$26,250
Total Year 1 Value$2,456,250
Stress test: Even if every assumption is cut in half, your Year 1 return is still 15x. Payback in month 1.
The Math, Sourced

Every assumption tied to a published industry benchmark.

40%
Average annual B2B logistics churn rate
CustomerGauge State of B2B AX, 2025
8–12%
Typical freight audit savings as % of spend
Inbound Logistics / nVision Global
10–20%
Transportation audit savings range
Transportation Insight
73%
Of shippers rate analytical visibility as a top-3 retention factor
Resilinc 2025 Logistics Benchmark

Methodology: Our model uses 8% findings rate (the lowest end of the audit-firm range) and 60% churn reduction on diagnosed accounts (midpoint of Bain & McKinsey research on data-driven account management). RFP win rate lift modeled as 25% → 40% per "show-up-with-data" bid patterns. Results are illustrative projections based on industry benchmarks, not guarantees of specific outcomes. Actual results vary by freight profile, AE engagement, and client mix.

How It Works

From Data to Client Value in Five Steps

No complex integrations. No months of implementation. Your team stays in control.

1

Connect Data

Orders, shipments, or carrier invoices. Any format.

2

Analyze Margin

AI runs 7-pillar analysis: mode, carrier, lane, service level, and more.

3

Surface Opportunities

Cost leaks, inefficiencies, and rate gaps — all dollar-quantified.

4

Deliver to Clients

Co-branded or white-labeled reports. Your AM presents the findings.

5

Optimize Continuously

Ongoing tracking catches new leakage and proves sustained value.

How Findings Get Sorted

You never look bad.
You always look smart.

Every finding MarginLens surfaces is categorized into two buckets — shipper-side opportunities and collaborative opportunities. Your team sees them all before the client does. You decide what to bring up, when, and how. The shipper sees their 3PL as the strategic partner who surfaces value proactively.

Bucket 1

Shipper-Side Opportunities

Optimizations the shipper owns and controls. You surface them — you look like the partner who's actually paying attention.

Real Examples From Diagnostics
  • Wrong mode selection: Shipper using LTL when parcel was cheaper based on density and zone
  • Service-level overspend: Express used for shipments where ground would meet SLA
  • DIM violations: Oversized packaging triggering dimensional-weight penalties
  • Accessorial overuse: Residential reclassification, redelivery patterns, liftgate misuse
  • Address validation failures: Repeat charges from data quality issues upstream
Bucket 2

Collaborative Opportunities

Areas where you and the shipper optimize together. Joint wins that deepen the relationship — and prove you're a strategic advisor, not just a vendor.

Real Examples From Diagnostics
  • Lane-level rate gaps: Specific lanes priced above benchmark — joint renegotiation opportunity
  • Carrier mix optimization: Volume shift recommendations across the portfolio you manage
  • Service tier restructuring: Repackaging committed volume into higher-value tiers
  • Accessorial bundle alignment: Negotiating package terms that reduce surprise charges
  • Network design adjustments: Origin moves and zone-skipping you can architect together
The Partner Preview Process

Your team reviews every finding before the client sees anything.

No surprise reports landing in your shipper's inbox. No findings the AE has to scramble to explain. You see everything first — and you control the narrative.

1
Analysis Runs
Upload shipping data. Engine generates the 7-pillar diagnostic with all findings categorized.
2
3PL Reviews First
Your team sees every finding, both buckets, all dollar values — before the client.
3
You Decide What to Share
Surface everything, surface highlights, or hold Bucket 2 for joint planning. Your call.
4
Your AE Presents
Co-branded or white-labeled report. Your AE walks the client through it as their strategic insight.
🛡️
The shipper never sees a MarginLens-branded surprise. Every conversation happens through you, on your timeline, with your narrative.
Partner Products

Three ways to put MarginLens to work.

Each product serves a different moment in your client lifecycle. Start with one. Expand as you see results.

Quick Start

Margin Quick Score

$1,500–$2,500 per score

Fast-turnaround margin snapshot for prospects and existing accounts. Your branded 1-page score. Mark up to $2,000–$3,500 to your client.

  • ✓ Overall Margin Health Grade (A–F)
  • ✓ Top 3 findings by dollar impact
  • ✓ Estimated annual savings range
  • ✓ Branded or co-branded PDF
  • ✓ Results in minutes
Best for: Sales prospecting, QBR prep, retention plays
Start with a Quick Score →
MOST POPULAR
Full Diagnostic

Carrier-Funded Diagnostic

$2,500 per account

Full 7-pillar diagnostic on your top accounts. You fund it at $2,500, charge your client $3,250–$3,500, keep the spread. Your AM delivers it as your work.

  • ✓ Complete 7-Pillar Intelligence Report
  • ✓ Shipment-level findings with $ values
  • ✓ Prioritized implementation roadmap
  • ✓ 60-min client review call
  • ✓ Two-Bucket findings framework
Portfolio pricing: 5 accounts $10K · 10 $22K · 20 $40K
Run Your First Diagnostic →
Enterprise

3PL Integration Platform

$5,000 + $2,500–$7,500 setup + monthly

White-labeled portal, API integration, automated monthly diagnostics. Your clients see your brand — powered by MarginLens. Your 40–60% margin.

  • ✓ White-label portal (your logo, domain, brand)
  • ✓ API integration with your TMS/WMS
  • ✓ Automated monthly diagnostics per client
  • ✓ Portfolio dashboard + branded reports
  • ✓ Dedicated success manager + QBRs
Pilot: 3 accounts, 90 days, $1,500/mo
Build Your White-Label →
Real-World Impact

What This Looks Like in Practice

Two scenarios every 3PL faces — and how MarginLens changes the outcome.

Scenario 1: Client Retention

Your Top Account Is Shopping Alternatives

Before

  • Client questions pricing every quarter
  • Considering switching providers
  • Relationship is transactional
  • No data to prove your impact

After

  • Monthly margin reports show $340K saved
  • New optimization opportunities surfaced
  • Client expands volume and scope
  • Relationship moves to VP level
→ Client stays, expands volume, and becomes a reference account
Scenario 2: Winning New Business

You're Competing Against 4 Other 3PLs

Before

  • Competing purely on rates
  • RFP feels like a commodity bid
  • "We have great service" pitch
  • Decision comes down to pennies

After

  • Show prospect a Quick Score with savings
  • Present margin improvement roadmap
  • "We will improve your margin — and prove it"
  • Decision is based on strategic value
→ Close rate increases significantly — you're the only 3PL showing data
Get Started Risk-Free

Pilot With One Client. See Results Before You Commit.

The Zero-Risk Partner Pilot

Run MarginLens on a single client account. If we don't identify actionable savings in 30 days, you pay nothing.

1
Pick one client account
2
Send us 90 days of shipping data
3
Review findings in 5 business days

If we don't find actionable savings opportunities, you owe nothing. That's the guarantee.

Start Your Pilot →
Why MarginLens

Built by Operators.
Not Just Developers.

“We’ve managed over $200M in logistics spend across parcel, LTL, white glove, and final mile. We built MarginLens because we lived the problem — and we know what 3PLs need to prove their value to clients every quarter.”
$16M+
Documented savings
12+ yrs
Operations experience
$200M+
Spend managed

Don't Compete on Price.
Compete on Profit.

Become the partner your clients can't imagine operating without — an extension of their team, not just a line item. Start with a zero-risk pilot on one account.